Constant Contact Toolkit
A year into my tenure at Constant Contact, the company decided it wanted to strategically change its pricing and product suite structure. Prior to Toolkit, Constant Contact had a suite of five core products. Each product had its own price and subscription. Toolkit was to be built as a platform, all the Constant Contact products at a single subscription price to better fit user and industry expectations. I was chosen to work on a small squad to define what the Toolkit experience was.
After the full Toolkit launch, I continued as Design Lead for the following year. During this time I had the chance to create a "2.0" campaign picking experience, rethink and ship updates to our template selection patterns, create and iterate on a Toolkit specific onboarding experience, and A/B test numerous other features to help improve conversion rates.
Overall, Toolkit was a success for the company and became the primary product offering for all new Constant Contact customers.
Role & Contributions
Pre Launch
Concept a new unified end-to-end experience
Work with Product Owner and Engineering Lead to define scope and feasibility of new concepts
Present ideas and statuses to Senior Leadership team
Update Constant Contact product aesthetic to launch with Toolkit and overall company brand refresh
Work with BI Lead to monitor small customer base that was allowed into Toolkit alpha and beta
Post Launch
Pair with the two Product Managers for the Toolkit team to define the product roadmap based on user feedback
Pair with the UX Research team to maintain a rolling schedule of usability tests
Work with BI team to implement and track specific A/B tests and success metrics
Embed with the Toolkit engineering team to design and iterate new and existing product features
Oversee rollout of the new product aesthetic across all new and additional Constant Contact products